Jarrett Hothan's Copywriting Portfolio

Demo Duck worked with the American Society of Gene and Cell Therapy (ASGCT) to craft a series of educational videos on the basics of gene therapy, As you may be able to tell at this point, I’m not a doctor. I didn’t do too well in high school biology either. However, researching these topics was endlessly fascinating. I kept the tone empathetic and informative, as many viewers may be concerned parents who have children facing rare genetic diseases.

What begun as a strictly video project evolved into also developing web copy and infographics to accompany each video. Check out some of the videos below. You can find all of them—and our additional written materials—on ASGCT’s website. Here’s a look at the many talented folks who worked on this expansive project.

I also wrote about my unique experience working on this project in a post for Demo Duck’s blog. There’s nothing like a copywriter in his 30s getting a crash course in genetics.

Client: American Society of Gene and Cell Therapy - Agency: Demo Duck - Producer: Theresa Brooks - Lead Writer: Jarrett Hothan - Art Directors: Rohan McDonald and Nicky Mazur - Design: Motifize - Storyboards & Illustrations: Rohan McDonald, Motifize, Fu Design Studio, Elda Broglio - Animation: Motifize, Fu Design Studio, Mac Wojcik, Marco Martina - Sound Design: Parlante Sound

Gene therapy has been studied for more than 40 years and can help stop or slow the effects of disease on the most basic level of the human body-our genes. And to understand how it works, we'll start at the basics.

Leukodystrophies are a set of rare genetic disorders that affect how the central nervous system functions. Since these disorders are all caused by a faulty genes, gene therapy might be able to help. Leukodistrophies are genetic disorders that lead to the deterioration or malformation of the myelin sheath, a fatty insulation that wraps around nerve axons and is essential for proper neuron function.